Problem

Modern society is undergoing various changes such as aging population and single-person households. Pet care is not properly managed due to fragmented data and services, limited access to veterinary care, lack of preventive care, information asymmetry, and lack of trust and transparency.

Challenges of pet healthcare

🟨 Fragmented Data and Services

Pet owners often switch between multiple service providers for their various pet care needs, resulting in inconsistent management and inconvenience.

🟨 Limited Access to Veterinary Care

Many pet owners struggle to get timely, affordable veterinary care, especially in rural areas.

🟨 The Problem of Preventive Care

Traditional pet care models often focus on reactive treatment rather than proactive health care.

🟨 Information Asymmetry

Pet owners often do not have access to comprehensive, real-time information about their pets’ health and behavior.

🟨 Trust and Transparency Issues

The pet industry struggles to establish trust and transparency in its supply chain and product issues.